Blog

Digital technology used for construction work

Growing a business is tough—especially when hiring full-time sales staff comes with huge costs and risks. That’s why more businesses are turning to Fractional Sales Teams—an affordable, flexible, and results-driven way to boost revenue without long-term commitments.What is Fractional Sales? Think of fractional sales as hiring an expert sales team—but only for what you need. Instead of committing to full-time salaries, training, and benefits, you get an experienced team that works as an extension of your business to drive sales, generate leads, and close deals. It’s all the benefits of a high-performance sales team, without the overhead.Why More Businesses Are Choosing Fractional Sales Businesses are moving away from expensive, rigid hiring models. Here’s why fractional sales is on the rise:✅ Save Money – No salaries, commissions, or overheads. Just expert sales support at a fraction of the cost. ✅ Access to Proven Sales Professionals – Get experienced consultants and offshore sales specialists who know how to drive results. ✅ Scalable &amp; Flexible – Need more sales support? Scale up. Need to pause? Scale down. You’re in control. ✅ Quick Implementation – No lengthy hiring processes—your sales team is ready to go in days, not months. ✅ Stay Focused on What You Do Best – You run your business. We handle lead generation, outreach, and closing deals.How Fractional Sales Can Help You Grow 1. Target the Right Customers Finding the right clients is half the battle. We work with you to pinpoint your ideal customer, ensuring every sales effort reaches the right audience.2. Build a Winning Sales Strategy Sales isn’t just about making calls—it’s about having a process that works. Our team helps create clear messaging, outreach strategies, and sales materials to drive better engagement and higher conversions.3. Run Powerful Outbound Sales Campaigns With a solid strategy in place, we take over the execution. Our team will:Find and qualify leads – No more chasing unqualified prospects. We focus on decision-makers ready to buy. Book sales meetings – Get more high-value meetings on your calendar with potential customers. Nurture leads &amp; manage your pipeline – Keep deals moving forward with structured follow-ups and engagement. 4. Track Progress &amp; Optimize for Growth We don’t just ‘set and forget’. We monitor sales performance, analyze what’s working, and fine-tune strategies to improve results over time.Who Can Benefit from Fractional Sales? Fractional sales is perfect for businesses that want to grow without committing to a full-time sales team. It works best for:✅ Startups &amp; SMEs – Companies that need expert sales support without massive upfront costs. ✅ B2B Companies – Businesses that rely on lead generation, outreach, and follow-ups to close deals. ✅ Companies Expanding into New Markets – If you’re breaking into a new industry or region, a fractional team helps you scale faster.The Future of Sales is Fractional More businesses are ditching traditional, expensive hiring models for smarter, leaner sales solutions. Whether you need help building a repeatable sales process, launching outbound campaigns, or closing more deals, fractional sales is the way forward.🚀 Ready to scale your sales without the cost of full-time hires? Let’s talk! Get in touch today and let’s build a high-performing sales engine for your business.

The Rise of Fractional Sales: How It Can Take Your Business to the Next Level

It's official, 2025 is off to more of a whimper than a bang.&nbsp;Hiring people in the UK is more expensive than it's ever been and now it's going to get worse.Rising National Insurance (NI) costs, higher minimum wages, and growing payroll expenses make it harder for businesses to stay profitable, SMEs will especially feel the pressure.But is there another way? YES!By using offshore talent, businesses can cut costs, stay flexible, and get high-quality support without the risks of traditional hiring.&nbsp;Now we know this isn't new or novel but it's a much more accesible soluton than many companies realise.&nbsp;Organisations across the US have been using a much wider pool of highly skilled Sales and Marketing talent for a few years now and yet, the UK just hasn't caught on.Offshore Talent: A Smarter, More Affordable Solution Instead of dealing with high UK employment costs, businesses can tap into offshore employees for either straight in-house recruitment or contract-managed talent.&nbsp;Here’s how:1. Offshore Recruiting: Hire Top Talent for Less You can find highly skilled professionals in customer service, marketing and business development at much lower salaries compared to UK staff.Why it works:<ul><li>Lower wages: Due to lower living costs, offshore professionals earn less but still deliver top-quality work.</li><li>Bigger talent pool: Get access to skilled candidates worldwide, not just locally.</li><li>Fewer overheads: No need for office space, equipment, or local employment costs.</li></ul> 2. Offshore Contracting: Flexible and Scalable Need extra hands without long-term commitments? Offshore contracting lets businesses hire skilled professionals for short-term or ongoing projects without the hassle of full-time employment.Why it works:<ul><li>Scale as needed: Expand or reduce your team as business demands change.</li><li>No long-term contracts: Avoid redundancy costs and lengthy notice periods.</li><li>Less admin work: Contractors handle their own tax and benefits, reducing paperwork.</li><li>Outside IR35 as they don't reside in the UK</li><li>Managed by an Agency</li></ul> Will I get the same quality? A common myth is that offshore talent is lower quality. That’s simply not true. Many offshore professionals have top-tier qualifications, experience with global companies, and strong English skills.Why offshore teams deliver high quality:Strong educational backgrounds: Many have degrees and industry certifications. Proven experience: They’ve worked with businesses worldwide, following global best practices. Hardworking and dedicated: Offshore teams are highly motivated and results-driven. Cost Savings = More Business Growth By switching to offshore talent, UK businesses can reinvest their savings into growing their brand. Here’s how:Higher profits: Lower staff costs mean more money to invest in growth. <ul style="list-style-type: circle;" data-mce-style="list-style-type: circle;"><li>Better cash flow: Less spent on wages and overheads means financial stability.</li><li>Faster expansion: Scale your business without the risk of hiring full-time staff.</li><li>More competitive pricing: Keep your prices low while maintaining profitability.</li></ul> The Bottom Line UK hiring costs are rising, but that doesn’t mean businesses have to struggle. Offshore talent offers a flexible, cost-effective, and high-quality alternative that keeps businesses growing without financial risks.The difficult bit is finding the good talent but that's where @MyGlobalTeam comes in!Want to cut costs and scale up without hiring headaches? Get in touch with us today to see how offshore talent can work for your business.

How Offshore Talent Can Help UK Business' Save Money and Grow in 2025

<h2>Understanding the London Job Market</h2>
The London job market is one of the most dynamic and competitive in the world. With a diverse range of industries, from finance and technology to creative sectors, employers have access to a rich talent pool. However, navigating this bustling job market requires strategic planning and a keen understanding of its unique characteristics.

Employers must be aware of the current trends influencing the market. The rapid growth in remote work options, an increasing focus on diversity and inclusion, and the demand for digital skills are just a few of the factors shaping recruitment strategies. Staying informed about these trends is crucial for attracting top talent.

<figure id="figure-vrfy7bvjkm7dd8wdx"><img id="vrfy7bvjkm7dd8wdx" src="https://media.gettyimages.com/id/499876608/photo/amazing-london-skyline-with-tower-bridge-during-sunset.jpg?b=1&s=2048x2048&w=0&k=20&c=UKbWj0qCNGn2FPj-mbr_9wNtR79RLdd1Pn7lSacGjGs=" alt="london skyline" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>Crafting Attractive Job Descriptions</h2>
A well-crafted job description is essential to attract suitable candidates. It should clearly define the role, including responsibilities and expectations, while highlighting what makes your company unique. Consider using bullet points for clarity and ensure that the language reflects your company culture.

Additionally, emphasize any perks or benefits that set your organization apart. This could include flexible working hours, professional development opportunities, or health and wellness programs. Highlighting such benefits can significantly enhance your appeal to potential employees.

<h2>Utilizing Recruitment Channels</h2>
Choosing the right recruitment channels is vital for reaching your target audience. In London, popular platforms include LinkedIn, Indeed, and sector-specific job boards. Social media channels can also be effective, particularly for roles in creative industries.

<figure id="figure-y3joppncbim7dd8wdx"><img id="y3joppncbim7dd8wdx" src="https://media.gettyimages.com/id/642501464/photo/wonderful-ill-see-you-first-thing-on-monday.jpg?b=1&s=2048x2048&w=0&k=20&c=1HZhC4VhEUmD3sLRJ9RwknPuynW8_mrgWlcjFgWTbtU=" alt="recruitment process" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

Networking events and job fairs are also valuable opportunities to connect with candidates directly. These events allow employers to engage with potential hires in a more personal setting, providing a chance to showcase company values and culture.

<h2>Implementing a Thorough Selection Process</h2>
Once applications start rolling in, having a robust selection process is crucial. This typically involves multiple stages, such as initial screenings, interviews, and possibly assessment tests. Each stage should be designed to evaluate different competencies and attributes relevant to the role.

It's important to maintain transparency throughout the selection process. Keeping candidates informed about timelines and expectations can enhance their experience and reflect positively on your brand.

<figure id="figure-7boj2zlwdm7dd8wdx"><img id="7boj2zlwdm7dd8wdx" src="https://media.gettyimages.com/id/1485320731/photo/what-do-you-expect-from-our-company.jpg?b=1&s=2048x2048&w=0&k=20&c=Woco7n-ZVSjxOHCBpCT-6NuI9XRmZm6sdbI_4ScrGvA=" alt="job interview" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>Nurturing a Positive Candidate Experience</h2>
A positive candidate experience can set your company apart in the London job market. From the initial application to the final decision, every touchpoint should be designed to leave a lasting impression. Prompt communication, feedback after interviews, and a smooth onboarding process are key components of this experience.

By prioritizing candidate experience, employers not only attract top talent but also build a reputation as an employer of choice. This can lead to increased applications for future vacancies, creating a virtuous cycle of attracting high-quality candidates.

<h2>Embracing Diversity and Inclusion</h2>
Diversity and inclusion are more than just buzzwords; they are essential elements of a successful workforce in London. Employers should strive to create an inclusive environment that welcomes individuals from all backgrounds. This not only enhances creativity and innovation but also improves employee satisfaction and retention.

<figure id="figure-sn6oq22k5um7dd8wdx"><img id="sn6oq22k5um7dd8wdx" src="https://media.gettyimages.com/id/79306859/photo/colleagues-in-restaurant.jpg?b=1&s=2048x2048&w=0&k=20&c=yWvPEGISUGPBbv-UplkpxHllsNpXQEMLiq6pNjl3Vl8=" alt="diverse workplace" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

To achieve this, consider implementing unbiased recruitment practices and offering training programs that promote inclusivity. Demonstrating a commitment to diversity can also enhance your employer brand and attract a broader range of applicants.

<h2>Staying Competitive with Compensation</h2>
In a competitive market like London, offering competitive compensation packages is crucial for attracting and retaining talent. Employers should regularly review salary benchmarks within their industry to ensure they remain attractive.

Beyond salary, consider offering additional benefits such as performance bonuses, health insurance, or retirement plans. These can make a significant difference in a candidate's decision-making process when comparing job offers.

Navigating the London Job Market: Essential Tips for Employers

A.I., Chat with AI, Artificial Intelligence. Man using a smartphone chatting with an intelligent artificial intelligence asks for the answers he wants. by enter command prompt for generates,

In today's fast-paced business world, efficiency and productivity are crucial for success. Many companies are embracing virtual assistants (VAs) as a flexible and cost-effective solution to streamline tasks and reduce costs. But what exactly is a virtual assistant, and how can they benefit your business?A virtual assistant is a professional who provides administrative, technical, or creative support to clients remotely. Unlike traditional in-office assistants, VAs work from their own home or office, utilizing technology to communicate and collaborate with their clients. This arrangement offers numerous advantages for both the assistant and the employer.VAs can be independent contractors or employed by agencies specializing in virtual assistance services. They often possess diverse skill sets and can handle a wide range of tasks, from basic administrative duties to more specialized work like digital marketing or bookkeeping.Benefits of Using Virtual AssistantsCost-effectiveness: By hiring a VA, companies can save on overhead costs associated with full-time employees, such as office space, equipment, and benefits.Flexibility: VAs can be hired on a project basis or for ongoing support, allowing businesses to scale their workforce up or down as needed.Access to global talent: Companies can tap into a worldwide pool of skilled professionals, potentially finding better matches for their specific needs.Increased productivity: By delegating time-consuming tasks to VAs, business owners and employees can focus on core activities that drive growth.Extended business hours: With VAs in different time zones, companies can offer round-the-clock support or extend their operational hours.Reduced training time: Many VAs are already experienced in their field, requiring less onboarding and training compared to new in-house employees.Tasks Virtual Assistants Can CompleteThe range of tasks a virtual assistant can handle is vast and varied. Some common responsibilities include:Administrative support: Managing emails, scheduling appointments, travel arrangements, and data entry.Customer service: Handling inquiries, processing orders, and managing client relationships.Bookkeeping and financial tasks: Invoice processing, expense tracking, and basic accounting duties.Research and analysis: Conducting market research, competitor analysis, and gathering information for projects.Personal assistance: Managing personal schedules, making reservations, and handling personal tasks for executives.Technical support: Website maintenance, software troubleshooting, and basic IT tasks.Project management: Coordinating team efforts, tracking deadlines, and ensuring project milestones are met.Graphic design: Creating visual content for marketing materials, social media, and presentations.Advantages for UK Companies Utilizing Virtual Assistants For UK companies, leveraging virtual assistants can provide a significant competitive edge in several ways:Cost savings in a high-cost market: Virtual assistants allow companies to access skilled labor at more competitive rates, helping to manage expenses in a challenging economic environment, particularly in major cities like London.Brexit-proof talent acquisition: Hiring virtual assistants from around the world ensures UK companies maintain access to a diverse, global talent pool, regardless of potential changes to immigration policies post-Brexit.Competing in a 24/7 global economy: By utilizing VAs in different time zones, UK businesses can offer round-the-clock services, crucial for competing in international markets and serving global clients.Flexibility in uncertain times: The ability to quickly scale the workforce up or down with VAs provides UK companies with the agility needed to navigate economic uncertainties and changing market conditions.Focus on Innovation: By delegating routine tasks to VAs, UK businesses can free up their core team to focus on innovation and strategic growth, critical for maintaining a competitive edge in rapidly evolving industries.Improved work-life balance: VAs can help reduce employee burnout by taking on overtime or after-hours tasks, promoting a healthier, more productive workforce.Enhanced digital presence: Many VAs specialize in digital marketing and online customer engagement, which can help UK companies strengthen their online presence and compete effectively in the digital marketplace.In conclusion, virtual assistants offer a powerful solution for businesses looking to increase efficiency, reduce costs, and stay competitive in today's dynamic business landscape.

What is a Virtual Assistant and how to use one?

In the pursuit of growth and competitive advantage, companies are increasingly turning to offshore talent solutions. By tapping into the global workforce, businesses can access specialized expertise, drive operational efficiency, and fuel innovation – all while maintaining a lean cost structure. This strategic approach is being leveraged across industries, from agile start-ups to established enterprises.The Value of Offshore TalentAt its core, offshore talent provides companies with on-demand access to a vast pool of skilled professionals from around the world, and it's not a new concept but feels more relevant in 2024 than it ever has. As budgets tighten and expectations for results raise this influx of diverse perspectives, specialized knowledge, and fresh ideas can catalyse innovation and accelerate time-to-market for new products and services.Moreover, offshore talent offers unparalleled scalability and flexibility. Teams can be rapidly expanded or contracted based on project demands, seasonal fluctuations, or evolving priorities – a level of agility that traditional hiring models struggle to match. This adaptability allows businesses to respond swiftly to market changes and seize emerging opportunities.How US companies are using Offshore Talent to driving growthCompanies across sectors are harnessing the power of offshore talent to drive growth and operational excellence. Let's explore some publicly available case studies:Case Study 1: Scaling a Lean DTC BrandA direct-to-consumer (DTC) brand offering a nutritional supplement faced the challenge of rapid scaling with a lean team of just one employee. By partnering with an offshore talent provider, they onboarded two highly skilled offshore digital marketing team members who took on critical roles.One evolved into a multifaceted operations lead, managing email marketing, influencer programs, data analysis, and customer experience. The other focused on producing high-quality visuals, fuelling the brand's success on social media – their primary marketing channel.With the support of these offshore talents, the DTC brand scaled to over $2 million in annual revenue within 12 months, demonstrating the power of offshore talent in enabling growth for lean teams.Case Study 2: Optimizing Processes and Boosting Brand AwarenessA leading oral care brand sought to optimize its processes and enhance brand awareness while keeping costs in check during the COVID-19 pandemic. They turned to offshore digital marketing talent, embedding two offshore team members into their team.One streamlined email campaigns and established essential processes through their project management and organizational skills. The other utilized a data-driven approach to conduct outreach to content creators, significantly boosting the brand's presence.By leveraging offshore talent, the oral care brand was able to achieve its goals cost-effectively, illustrating the value of offshore resources in driving process optimization and brand awareness.Case Study 3: Enhancing Customer Support EfficiencyA company faced with tripled inbound volume and communication issues with previous virtual assistants found a solution in offshore talent. They onboarded offshore customer support agents who quickly adapted to handle customer support tasks, service requests, chat support, and updates to help articles.The offshore team members reliability, responsiveness, and cost-effectiveness not only alleviated pressure on the in-house team but also contributed significantly to overall efficiency in managing customer support.This case study highlights how offshore talent can effectively address scaling challenges and enhance customer support operations, driving operational excellence.Overcoming Challenges and Fostering CollaborationWhile offshore talent presents numerous benefits, companies must address potential challenges such as cultural differences, communication barriers, and data security concerns. Reputable offshore talent providers have robust measures in place to mitigate these risks, including extensive vetting processes, non-disclosure agreements, and contingency planning.Moreover, fostering a collaborative and inclusive culture is essential for successful integration of offshore talent. Involving in-house teams in discussions, facilitating regular interactions, and treating offshore team members as valued contributors can promote a positive and cohesive working environment, driving productivity and maximizing the benefits of this strategic approach.The Future of Growth: Embracing Offshore TalentAs businesses continue to navigate an increasingly competitive landscape, the strategic utilization of offshore talent is poised to become a cornerstone of growth strategies across industries. By tapping into this global pool of expertise, companies can access the resources they need to drive innovation, enhance operational efficiency, and unlock new avenues for growth and success.Whether it's a lean startup seeking to scale rapidly, an established brand aiming to optimize processes and boost brand awareness, or a company striving to enhance customer support efficiency, offshore talent offers a powerful solution. Leading companies across sectors are already realizing the transformative potential of this approach, propelling their businesses forward and staying ahead of the curve.Embrace offshore talent as a strategic move to unlock new possibilities, drive efficiency, and position your company for sustained growth in an ever-evolving business landscape.

Scaling With Offshore Talent: How B2C companies are using smart strategies for business growth

In the world of B2B sales, the lines between marketing and sales activities have become increasingly blurred. Gone are the days when these two functions operated in silos, with marketing responsible for generating leads and sales tasked with closing deals. Today, successful B2B businesses recognize the importance of aligning their marketing and sales efforts to create a seamless customer experience and maximize revenue generation.Integrating your marketing and sales activities can seem daunting, especially if your organization has traditionally kept these functions separate. However, by following a structured approach and implementing the right strategies, you can achieve better alignment, improved efficiency, and ultimately, higher conversion rates.This 10 step guide is ideal for start-ups or businesses finding themselves beginning to scale. The key components apply whether you’re in SAAS, Business Intelligence, Marketing, HVAC servicing or USB Gadget sales.1) &nbsp; &nbsp; Establish a Shared Understanding and GoalsThe first step in integrating your marketing and sales activities is to foster a shared understanding between the two teams. Schedule regular meetings or workshops where both teams can come together and discuss their roles, responsibilities, and objectives. Encourage open communication and collaboration, and work towards establishing a common set of goals that align with your overall business objectives.2) &nbsp; &nbsp; Define Your Target Audience and Buyer PersonasOne of the fundamental requirements for successful integration is a deep understanding of your target audience and buyer personas. Marketing and sales teams should collaborate to develop detailed buyer personas that capture key demographic information, pain points, buying behaviors, and decision-making processes. This shared knowledge will enable both teams to create targeted and effective messaging, content, and sales strategies.3) &nbsp; &nbsp; Align Your Marketing and Sales ProcessesOnce you have established shared goals and a clear understanding of your target audience, it's time to align your marketing and sales processes. This involves mapping out the entire customer journey, from the initial awareness stage through to the final purchase decision and beyond. Identify the touchpoints where marketing and sales activities intersect, and develop a consistent and cohesive approach to engaging with prospects at each stage.4) &nbsp; &nbsp; Implement a Lead Management SystemA robust lead management system is crucial for effective integration of marketing and sales activities. Invest in a Customer Relationship Management (CRM) platform that allows both teams to track and manage leads, share customer data, and monitor the progress of each prospect through the sales funnel. Define clear lead qualification criteria and establish a smooth handoff process from marketing to sales to ensure no leads fall through the cracks.5) &nbsp; &nbsp; Develop a Content Strategy for Every Stage of the Buyer's JourneyContent is the fuel that drives both marketing and sales efforts in the B2B space. Collaborate with your teams to develop a comprehensive content strategy that addresses the needs and pain points of your target audience at every stage of the buyer's journey. This could include educational resources, case studies, product demos, and sales enablement materials that support your sales team in closing deals.6) &nbsp; &nbsp; Implement Closed-Loop Reporting and AnalyticsMeasuring the effectiveness of your integrated marketing and sales activities is essential for continuous improvement and optimization. Implement closed-loop reporting and analytics that track key metrics such as lead sources, conversion rates, sales cycle length, and revenue generation. Use this data to identify areas for improvement, refine your strategies, and make data-driven decisions that drive better results.7) &nbsp; &nbsp; Foster Collaboration and CommunicationSuccessful integration of marketing and sales activities relies heavily on collaboration and communication between the two teams. Encourage regular meetings, knowledge-sharing sessions, and cross-functional training to break down silos and promote a culture of collaboration. Consider implementing tools and platforms that facilitate seamless communication and information sharing, such as project management software or internal messaging systems.8) &nbsp; &nbsp; Embrace Sales EnablementSales enablement is the practice of providing your sales team with the tools, resources, and training they need to effectively engage with prospects and close deals. Work closely with your marketing team to develop sales enablement materials, such as product demos, case studies, objection-handling scripts, and competitive analysis. These resources will empower your sales team to have more meaningful conversations and better address the needs of potential customers.9) &nbsp; &nbsp; Leverage Marketing AutomationMarketing automation tools can be powerful allies in integrating your marketing and sales activities. These platforms allow you to automate various tasks, such as lead nurturing campaigns, email marketing, and social media management, freeing up time for your teams to focus on higher-value activities. Additionally, marketing automation can provide valuable insights into prospect behavior and engagement, which can be used to inform sales strategies.10) &nbsp;Continuously Evaluate and OptimizeIntegration of marketing and sales activities is an ongoing process that requires continuous evaluation and optimization. Regularly review your strategies, processes, and metrics to identify areas for improvement. Solicit feedback from both teams and adjust your approach as needed to ensure continued alignment and effectiveness.By following these steps and embracing a culture of collaboration and data-driven decision-making, you can successfully integrate your B2B marketing and sales activities. This integration will not only streamline your operations but also deliver a superior customer experience, leading to increased conversions, higher customer satisfaction, and ultimately, greater revenue growth for your business.

A 10 step guide to Integrating Your B2B Marketing and Sales Activities

My Global Team

A B2B Sales Growth Agency providing full funnel sales services to SME's. Specialising in Lead Generation, Fractional Sales Directors and Sales Consulting to help set your sales engine for growth. 

Blog

The Rise of Fractional Sales: How It Can Take Your Busine...

How Offshore Talent Can Help UK Business' Save Money and ...

Navigating the London Job Market: Essential Tips for Empl...

What is a Virtual Assistant and how to use one?

Scaling With Offshore Talent: How B2C companies are using...

A 10 step guide to Integrating Your B2B Marketing and Sal...