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Running a small B2B business is tough—especially when revenue’s stuck somewhere between £500K-£1.5M after years of effort.You’ve built a solid foundation, but growth feels out of reach. Why? For 60% of small businesses, the answer is simple: Generating leads is a struggle (HubSpot, 2023). Referrals dry up, cold calls flop, and your pipeline stays flat. Sound familiar?That’s where outsourced lead generation comes in—a game-changer for smaller firms either in start-up mode or as we've described, struggling to grow.Instead of burning hours on prospecting or sinking cash into a £45K/year sales reps (SalesRoads, 2022), outsourcing delivers warm, vetted leads without the grind. At My Global Team, we’ve seen it work: businesses breaking the £1M plateau with steady pipelines, no hiring required. In this post, we’ll unpack why lead generation for small businesses in the UK is your ticket to growth—and why now’s the time to act.The Small Business Lead Gen Trap Small B2B firms—consultancies, HR solutions, tech providers—often fall into a lead gen trap. You rely on word-of-mouth or sporadic outreach, but 37% say it’s too resource-intensive (Clutch, 2019). A founder might spend 15 hours/week chasing prospects, only to land one lukewarm lead. Meanwhile, 30-50% of opportunities slip away due to slow follow-ups (HBR, 2022).DIY lead gen sounds cost-effective—£0-£500/month on tools like LinkedIn Sales Navigator—but the real cost is time. For a business stuck at £1M, those hours could be used to refine services or nurture clients. Hiring a rep? That’s £5,000+/month with training delays—unrealistic for tight budgets. The trap tightens: no leads, no growth, no bandwidth to fix it.Why Outsourced Lead Generation Wins &nbsp;Outsourced lead generation flips the script. It’s not about random freelancers—it’s a team effort, blending tools, tactics, and expertise. At MGT, we deliver 10+ warm B2B leads monthly—targeted for niches like yours—using AI, LinkedIn outreach, targeted email campaigns, cold calling, and proven vetting. No more guessing who’s a fit; we connect you to decision-makers ready to talk.The stats back it up: 60% of small businesses struggle with leads (HubSpot), but outsourcing cuts that burden. It’s 40% cheaper than in-house efforts (McKinsey, 2022), swapping salaries for a fraction of the cost.Plus, it’s fast—leads flow in weeks, not months, ending the 84-day cycle drain (HubSpot, 2023). For a services or tech business, that’s a pipeline boost without hiring chaos—steady revenue, not stress.MGT’s Approach: Lead Gen Done Right Our B2B lead generation services are built for small businesses like yours. We start by understanding your niche—consultancy, tech, or training—and craft a strategy to match. Our team handles the heavy lifting: prospect research, outreach, and lead qualification. You get a monthly report—10+ warm leads, ready for your pitch.Why us? We’re not a faceless agency. We’ve sparked pipelines for firms stuck at £1M, proving outsourced lead generation works. No contracts, no fluff—just results. Pair it with our fractional sales support, and those leads turn into wins—growth made simple.Take Action Now If your pipeline’s flat, waiting won’t fix it. Lead generation for small business UK is your shortcut past the £1M hump—60% of your peers are losing out (HubSpot).Outsourcing with MGT means more leads, less work, and a real shot at growth.Ready to see how outsourced lead generation transforms your business?Book a consultation with us. We’ll map your lead gen gaps and show you 10+ warm leads in action—no risk, all reward.Don’t let another deal slip—start now.

Why Small Businesses Need Outsourced Lead Generation Now

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Hiring top talent is expensive, especially for small and growing businesses. But what if you could get senior-level expertise without the full-time salary? That’s exactly what fractional roles offer—a smarter, more flexible way to bring in experienced professionals who work with you on a part-time or project basis to drive results.What Is a Fractional Role? A fractional role is when a highly skilled professional takes on a key position in your business for a set number of hours or days per week, instead of being a full-time employee. It’s a great way to access specialist knowledge and leadership without the commitment and cost of hiring in-house.How Does It Work? Fractional professionals typically focus on areas like sales, marketing, finance, or operations, giving businesses the strategic direction and execution support they need—without the overheads of permanent employment.Step 1: Identify Your Needs Start by understanding where you need the most help—whether that’s generating leads, scaling your marketing, or streamlining your operations. Then, you need to pinpoint the expertise required to make a real impact.Step 2: Find the Right Expert Instead of hiring an expensive full-time executive or relying on a generic agency, try to connect with a seasoned professional who specializes in your industry and can quickly integrate into your team.Step 3: Deliver Results Your fractional expert works alongside your business, guiding strategy and execution for an agreed period each week. They provide hands-on leadership, drive measurable outcomes, and adapt as your needs evolve.How Does a Fractional Model Compare to Other Solutions? Many businesses turn to campaign-based agencies or one-size-fits-all consulting firms for sales and marketing support, but these options often fall short. Here’s how fractional teams differ:✅ Deep Industry Expertise vs. Generalist Agencies Most marketing or sales agencies claim to be experts in every industry, but in reality, they use a template approach that may not be tailored to your specific business. With a fractional model, you get a dedicated specialist who understands your sector, audience, and unique challenges.✅ Ongoing Support vs. Short-Term Campaigns Agencies often focus on one-off projects—a campaign here, a strategy document there—without considering how their work fits into your long-term business goals. Fractional experts, on the other hand, work as an extension of your team, providing continuous support, refinement, and strategy execution to ensure long-term success.✅ Cost-Effective vs. High Agency Fees Hiring an agency can be expensive, with upfront fees, retainers, and markups on work. Fractional professionals work on a flexible basis, allowing you to scale up or down depending on your business needs—so you only pay for the expertise you actually use.&nbsp; Pros &amp; Cons of the Fractional Model Pros: ✔ Senior-Level Talent for Less – Get high-caliber professionals without the full-time salary. ✔ Flexible &amp; Scalable – Adjust hours and focus areas as your business evolves. ✔ Results-Driven Approach – Fractional experts are accountable for measurable success, not just delivering assets or reports. ✔ Faster Impact – No lengthy hiring process—experts get started quickly and add value from day one. ✔ Embedded in Your Business – Unlike agencies, they act as part of your team, ensuring alignment and consistency.Cons: ❌ Not a Full-Time Employee – If you need someone available 24/7, a fractional role may not be the right fit. ❌ Requires Internal Collaboration – Since they’re not in-house every day, clear communication and coordination are key. ❌ Scope Limitations – A fractional professional won’t replace an entire team, but they can lead and optimize existing resources.&nbsp; How My Global Team Takes Fractional Roles Further At My Global Team, we go beyond traditional fractional support. We don’t just provide senior-level expertise—we also pair them with offshore execution teams, giving you the best of both worlds:<ul style="list-style-type: square;" data-mce-style="list-style-type: square;"><li>Strategic leadership from a dedicated, experienced, professional to guide your business growth.</li><li>A dedicated offshore team to handle execution—without the cost of hiring full-time staff.</li><li>A scalable, results-driven model that adapts to your business needs. If you’re tired of expensive agencies that don’t understand your industry or the cost and commitment of in-house hires, a fractional model could be the perfect fit.</li></ul>

What Are Fractional Roles and How Can They Work for Your Business?

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Growing a business is tough—especially when hiring full-time sales staff comes with huge costs and risks. That’s why more businesses are turning to Fractional Sales Teams—an affordable, flexible, and results-driven way to boost revenue without long-term commitments.What is Fractional Sales? Think of fractional sales as hiring an expert sales team—but only for what you need. Instead of committing to full-time salaries, training, and benefits, you get an experienced team that works as an extension of your business to drive sales, generate leads, and close deals. It’s all the benefits of a high-performance sales team, without the overhead.Why More Businesses Are Choosing Fractional Sales Businesses are moving away from expensive, rigid hiring models. Here’s why fractional sales is on the rise:✅ Save Money – No salaries, commissions, or overheads. Just expert sales support at a fraction of the cost. ✅ Access to Proven Sales Professionals – Get experienced consultants and offshore sales specialists who know how to drive results. ✅ Scalable &amp; Flexible – Need more sales support? Scale up. Need to pause? Scale down. You’re in control. ✅ Quick Implementation – No lengthy hiring processes—your sales team is ready to go in days, not months. ✅ Stay Focused on What You Do Best – You run your business. We handle lead generation, outreach, and closing deals.How Fractional Sales Can Help You Grow 1. Target the Right Customers Finding the right clients is half the battle. We work with you to pinpoint your ideal customer, ensuring every sales effort reaches the right audience.2. Build a Winning Sales Strategy Sales isn’t just about making calls—it’s about having a process that works. Our team helps create clear messaging, outreach strategies, and sales materials to drive better engagement and higher conversions.3. Run Powerful Outbound Sales Campaigns With a solid strategy in place, we take over the execution. Our team will:Find and qualify leads – No more chasing unqualified prospects. We focus on decision-makers ready to buy. Book sales meetings – Get more high-value meetings on your calendar with potential customers. Nurture leads &amp; manage your pipeline – Keep deals moving forward with structured follow-ups and engagement. 4. Track Progress &amp; Optimize for Growth We don’t just ‘set and forget’. We monitor sales performance, analyze what’s working, and fine-tune strategies to improve results over time.Who Can Benefit from Fractional Sales? Fractional sales is perfect for businesses that want to grow without committing to a full-time sales team. It works best for:✅ Startups &amp; SMEs – Companies that need expert sales support without massive upfront costs. ✅ B2B Companies – Businesses that rely on lead generation, outreach, and follow-ups to close deals. ✅ Companies Expanding into New Markets – If you’re breaking into a new industry or region, a fractional team helps you scale faster.The Future of Sales is Fractional More businesses are ditching traditional, expensive hiring models for smarter, leaner sales solutions. Whether you need help building a repeatable sales process, launching outbound campaigns, or closing more deals, fractional sales is the way forward.🚀 Ready to scale your sales without the cost of full-time hires? Let’s talk! Get in touch today and let’s build a high-performing sales engine for your business.

The Rise of Fractional Sales: How It Can Take Your Business to the Next Level

It's official, 2025 is off to more of a whimper than a bang.&nbsp;Hiring people in the UK is more expensive than it's ever been and now it's going to get worse.Rising National Insurance (NI) costs, higher minimum wages, and growing payroll expenses make it harder for businesses to stay profitable, SMEs will especially feel the pressure.But is there another way? YES!By using offshore talent, businesses can cut costs, stay flexible, and get high-quality support without the risks of traditional hiring.&nbsp;Now we know this isn't new or novel but it's a much more accesible soluton than many companies realise.&nbsp;Organisations across the US have been using a much wider pool of highly skilled Sales and Marketing talent for a few years now and yet, the UK just hasn't caught on.Offshore Talent: A Smarter, More Affordable Solution Instead of dealing with high UK employment costs, businesses can tap into offshore employees for either straight in-house recruitment or contract-managed talent.&nbsp;Here’s how:1. Offshore Recruiting: Hire Top Talent for Less You can find highly skilled professionals in customer service, marketing and business development at much lower salaries compared to UK staff.Why it works:<ul><li>Lower wages: Due to lower living costs, offshore professionals earn less but still deliver top-quality work.</li><li>Bigger talent pool: Get access to skilled candidates worldwide, not just locally.</li><li>Fewer overheads: No need for office space, equipment, or local employment costs.</li></ul> 2. Offshore Contracting: Flexible and Scalable Need extra hands without long-term commitments? Offshore contracting lets businesses hire skilled professionals for short-term or ongoing projects without the hassle of full-time employment.Why it works:<ul><li>Scale as needed: Expand or reduce your team as business demands change.</li><li>No long-term contracts: Avoid redundancy costs and lengthy notice periods.</li><li>Less admin work: Contractors handle their own tax and benefits, reducing paperwork.</li><li>Outside IR35 as they don't reside in the UK</li><li>Managed by an Agency</li></ul> Will I get the same quality? A common myth is that offshore talent is lower quality. That’s simply not true. Many offshore professionals have top-tier qualifications, experience with global companies, and strong English skills.Why offshore teams deliver high quality:Strong educational backgrounds: Many have degrees and industry certifications. Proven experience: They’ve worked with businesses worldwide, following global best practices. Hardworking and dedicated: Offshore teams are highly motivated and results-driven. Cost Savings = More Business Growth By switching to offshore talent, UK businesses can reinvest their savings into growing their brand. Here’s how:Higher profits: Lower staff costs mean more money to invest in growth. <ul style="list-style-type: circle;" data-mce-style="list-style-type: circle;"><li>Better cash flow: Less spent on wages and overheads means financial stability.</li><li>Faster expansion: Scale your business without the risk of hiring full-time staff.</li><li>More competitive pricing: Keep your prices low while maintaining profitability.</li></ul> The Bottom Line UK hiring costs are rising, but that doesn’t mean businesses have to struggle. Offshore talent offers a flexible, cost-effective, and high-quality alternative that keeps businesses growing without financial risks.The difficult bit is finding the good talent but that's where @MyGlobalTeam comes in!Want to cut costs and scale up without hiring headaches? Get in touch with us today to see how offshore talent can work for your business.

How Offshore Talent Can Help UK Business' Save Money and Grow in 2025

<h2>Understanding the London Job Market</h2>
The London job market is one of the most dynamic and competitive in the world. With a diverse range of industries, from finance and technology to creative sectors, employers have access to a rich talent pool. However, navigating this bustling job market requires strategic planning and a keen understanding of its unique characteristics.

Employers must be aware of the current trends influencing the market. The rapid growth in remote work options, an increasing focus on diversity and inclusion, and the demand for digital skills are just a few of the factors shaping recruitment strategies. Staying informed about these trends is crucial for attracting top talent.

<figure id="figure-vrfy7bvjkm7dd8wdx"><img id="vrfy7bvjkm7dd8wdx" src="https://media.gettyimages.com/id/499876608/photo/amazing-london-skyline-with-tower-bridge-during-sunset.jpg?b=1&s=2048x2048&w=0&k=20&c=UKbWj0qCNGn2FPj-mbr_9wNtR79RLdd1Pn7lSacGjGs=" alt="london skyline" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>Crafting Attractive Job Descriptions</h2>
A well-crafted job description is essential to attract suitable candidates. It should clearly define the role, including responsibilities and expectations, while highlighting what makes your company unique. Consider using bullet points for clarity and ensure that the language reflects your company culture.

Additionally, emphasize any perks or benefits that set your organization apart. This could include flexible working hours, professional development opportunities, or health and wellness programs. Highlighting such benefits can significantly enhance your appeal to potential employees.

<h2>Utilizing Recruitment Channels</h2>
Choosing the right recruitment channels is vital for reaching your target audience. In London, popular platforms include LinkedIn, Indeed, and sector-specific job boards. Social media channels can also be effective, particularly for roles in creative industries.

<figure id="figure-y3joppncbim7dd8wdx"><img id="y3joppncbim7dd8wdx" src="https://media.gettyimages.com/id/642501464/photo/wonderful-ill-see-you-first-thing-on-monday.jpg?b=1&s=2048x2048&w=0&k=20&c=1HZhC4VhEUmD3sLRJ9RwknPuynW8_mrgWlcjFgWTbtU=" alt="recruitment process" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

Networking events and job fairs are also valuable opportunities to connect with candidates directly. These events allow employers to engage with potential hires in a more personal setting, providing a chance to showcase company values and culture.

<h2>Implementing a Thorough Selection Process</h2>
Once applications start rolling in, having a robust selection process is crucial. This typically involves multiple stages, such as initial screenings, interviews, and possibly assessment tests. Each stage should be designed to evaluate different competencies and attributes relevant to the role.

It's important to maintain transparency throughout the selection process. Keeping candidates informed about timelines and expectations can enhance their experience and reflect positively on your brand.

<figure id="figure-7boj2zlwdm7dd8wdx"><img id="7boj2zlwdm7dd8wdx" src="https://media.gettyimages.com/id/1485320731/photo/what-do-you-expect-from-our-company.jpg?b=1&s=2048x2048&w=0&k=20&c=Woco7n-ZVSjxOHCBpCT-6NuI9XRmZm6sdbI_4ScrGvA=" alt="job interview" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>Nurturing a Positive Candidate Experience</h2>
A positive candidate experience can set your company apart in the London job market. From the initial application to the final decision, every touchpoint should be designed to leave a lasting impression. Prompt communication, feedback after interviews, and a smooth onboarding process are key components of this experience.

By prioritizing candidate experience, employers not only attract top talent but also build a reputation as an employer of choice. This can lead to increased applications for future vacancies, creating a virtuous cycle of attracting high-quality candidates.

<h2>Embracing Diversity and Inclusion</h2>
Diversity and inclusion are more than just buzzwords; they are essential elements of a successful workforce in London. Employers should strive to create an inclusive environment that welcomes individuals from all backgrounds. This not only enhances creativity and innovation but also improves employee satisfaction and retention.

<figure id="figure-sn6oq22k5um7dd8wdx"><img id="sn6oq22k5um7dd8wdx" src="https://media.gettyimages.com/id/79306859/photo/colleagues-in-restaurant.jpg?b=1&s=2048x2048&w=0&k=20&c=yWvPEGISUGPBbv-UplkpxHllsNpXQEMLiq6pNjl3Vl8=" alt="diverse workplace" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

To achieve this, consider implementing unbiased recruitment practices and offering training programs that promote inclusivity. Demonstrating a commitment to diversity can also enhance your employer brand and attract a broader range of applicants.

<h2>Staying Competitive with Compensation</h2>
In a competitive market like London, offering competitive compensation packages is crucial for attracting and retaining talent. Employers should regularly review salary benchmarks within their industry to ensure they remain attractive.

Beyond salary, consider offering additional benefits such as performance bonuses, health insurance, or retirement plans. These can make a significant difference in a candidate's decision-making process when comparing job offers.

Navigating the London Job Market: Essential Tips for Employers

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In today's fast-paced business world, efficiency and productivity are crucial for success. Many companies are embracing virtual assistants (VAs) as a flexible and cost-effective solution to streamline tasks and reduce costs. But what exactly is a virtual assistant, and how can they benefit your business?A virtual assistant is a professional who provides administrative, technical, or creative support to clients remotely. Unlike traditional in-office assistants, VAs work from their own home or office, utilizing technology to communicate and collaborate with their clients. This arrangement offers numerous advantages for both the assistant and the employer.VAs can be independent contractors or employed by agencies specializing in virtual assistance services. They often possess diverse skill sets and can handle a wide range of tasks, from basic administrative duties to more specialized work like digital marketing or bookkeeping.Benefits of Using Virtual AssistantsCost-effectiveness: By hiring a VA, companies can save on overhead costs associated with full-time employees, such as office space, equipment, and benefits.Flexibility: VAs can be hired on a project basis or for ongoing support, allowing businesses to scale their workforce up or down as needed.Access to global talent: Companies can tap into a worldwide pool of skilled professionals, potentially finding better matches for their specific needs.Increased productivity: By delegating time-consuming tasks to VAs, business owners and employees can focus on core activities that drive growth.Extended business hours: With VAs in different time zones, companies can offer round-the-clock support or extend their operational hours.Reduced training time: Many VAs are already experienced in their field, requiring less onboarding and training compared to new in-house employees.Tasks Virtual Assistants Can CompleteThe range of tasks a virtual assistant can handle is vast and varied. Some common responsibilities include:Administrative support: Managing emails, scheduling appointments, travel arrangements, and data entry.Customer service: Handling inquiries, processing orders, and managing client relationships.Bookkeeping and financial tasks: Invoice processing, expense tracking, and basic accounting duties.Research and analysis: Conducting market research, competitor analysis, and gathering information for projects.Personal assistance: Managing personal schedules, making reservations, and handling personal tasks for executives.Technical support: Website maintenance, software troubleshooting, and basic IT tasks.Project management: Coordinating team efforts, tracking deadlines, and ensuring project milestones are met.Graphic design: Creating visual content for marketing materials, social media, and presentations.Advantages for UK Companies Utilizing Virtual Assistants For UK companies, leveraging virtual assistants can provide a significant competitive edge in several ways:Cost savings in a high-cost market: Virtual assistants allow companies to access skilled labor at more competitive rates, helping to manage expenses in a challenging economic environment, particularly in major cities like London.Brexit-proof talent acquisition: Hiring virtual assistants from around the world ensures UK companies maintain access to a diverse, global talent pool, regardless of potential changes to immigration policies post-Brexit.Competing in a 24/7 global economy: By utilizing VAs in different time zones, UK businesses can offer round-the-clock services, crucial for competing in international markets and serving global clients.Flexibility in uncertain times: The ability to quickly scale the workforce up or down with VAs provides UK companies with the agility needed to navigate economic uncertainties and changing market conditions.Focus on Innovation: By delegating routine tasks to VAs, UK businesses can free up their core team to focus on innovation and strategic growth, critical for maintaining a competitive edge in rapidly evolving industries.Improved work-life balance: VAs can help reduce employee burnout by taking on overtime or after-hours tasks, promoting a healthier, more productive workforce.Enhanced digital presence: Many VAs specialize in digital marketing and online customer engagement, which can help UK companies strengthen their online presence and compete effectively in the digital marketplace.In conclusion, virtual assistants offer a powerful solution for businesses looking to increase efficiency, reduce costs, and stay competitive in today's dynamic business landscape.

What is a Virtual Assistant and how to use one?

My Global Team

A B2B Sales Growth Agency providing full funnel sales services to SME's. Specialising in Lead Generation, Fractional Sales Directors and Sales Consulting to help set your sales engine for growth. 

Blog

Why Small Businesses Need Outsourced Lead Generation Now

What Are Fractional Roles and How Can They Work for Your ...

The Rise of Fractional Sales: How It Can Take Your Busine...

How Offshore Talent Can Help UK Business' Save Money and ...

Navigating the London Job Market: Essential Tips for Empl...

What is a Virtual Assistant and how to use one?